Task 3 = Learning Outcome 3 (U20): Be able to produce the planned media component (P4)

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For all of the adverts there is a high level of consistency across all aspects. This ranges from colours on the advertisements, to added elements to support the overall product. This shows a creates a sense of professionalism, which therefore creates trust between the audience and the brand. This is key as trust is key to get sales. Once the connection has been made with the audience, the brand connection then relies on the quality of the product.

Social Media advert:



This advert is designed to catch the attention of users on social media by using bright colours which are standing out, and large bold colourful text, which users will stop scrolling to look at. There is consistency throughout all of the advertisements used as they all use the same retro elements and the same slogan which shows professionalism and creates a trust with possible consumers.

Billboard:


There is consistency throughout the social media advert and the billboard. We can see this as the same colour scheme and fonts are used. This shows a sense of professionalism which creates trust between the company and consumers. The same extra elements have also been used to show consistency throughout the advertisements. The large text stands out which is key on a billboard to make sure the message is seen.




 

YouTube advert:


The video shows the actors transforming from bored to energised, after consuming the drink. They then go on to abandon their modern technology (their mobile phone). We decided that the actor would play football in the advertisement because that was suited to what the actor is good at, and what facilities we had at the time. The go retro slogan that surrounds the campaign is reiterated through the abandonment of the phone and sticking to doing physical activities. 

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