Describe an existing media media advertising campaign
First campaign Share a coke Aims and objectives The share a coke campaign involved coke changing the original, traditional wrapper of the coke bottle to say "share a coke with.." and then a popular name. The purpose of this campaign was to create a more personal relationship with the consumer and to inspire people to share happy moments. The main objective of the campaign was to increase the consumption of coke over the summer period. Another objective was to get people talking about coke again, and to get people excited about it. The campaign needed to make consumers see coke in a different way, not only just consume the product, but also to love the brand. The advert is aimed at both males and females who are wanting to spend time with each other. Target audience The aim for "Share a coke"was to try and make a way for teenagers to connect and engage with millennials. I would not say there is a specific target audience for the share a coke campaign, it was just a...