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Task 4 = Learning Outcome 3 (U20): Be able to produce the planned media components (M3, D2)

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 Codes and conventions are used to build the media we see around us. The codes we see and use normally tend to have a meaning or a connotation to the audience. The meanings that are the result of codes and conventions are normally determined by the audiences interpretation of it, but there are normally universal meanings for the codes and conventions. The video advert codes and conventions: The first convention that we used was a range of camera shots. We used these shots too: one set the scene so  the audience is aware of what is going on, and two to create a specific mood, so that the consumer could embrace the mood. We used an over the shoulder shot in this scene which shows the main actor scrolling through their phone. The scrolling on the phone creates tension for the consumers as they are unsure of what is going to happen next. We then used an establishing shot that is zoomed out, so that the consumer can see the surroundings and understand what is happening in the locat...
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Task 3 = Learning Outcome 3 (U20): Be able to produce the planned media component (P4)

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For all of the adverts there is a high level of consistency across all aspects. This ranges from colours on the advertisements, to added elements to support the overall product. This shows a creates a sense of professionalism, which therefore creates trust between the audience and the brand. This is key as trust is key to get sales. Once the connection has been made with the audience, the brand connection then relies on the quality of the product. Social Media advert: This advert is designed to catch the attention of users on social media by using bright colours which are standing out, and large bold colourful text, which users will stop scrolling to look at. There is consistency throughout all of the advertisements used as they all use the same retro elements and the same slogan which shows professionalism and creates a trust with possible consumers. Billboard: There is consistency throughout the social media advert and the billboard. We can see this as the same colour scheme and font...
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Learning Outcome 2 (U20) : Be able to plan a cross media advertising campaign to a client brief (P2, P3, M2, D1)

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 Aims and objectives The aim of the advertising campaign is to advertise the latest drink from Carter soft drinks. The new drink is called PhizzWizzard. the drinks brand will raise awareness which will lead to more sales of the drink. The adverts will cover and emphasise the strawberry lace flavour of the drink. Target audience 30 years old is the primary target audience. The nostalgic theme and feel to the can is a large part of the appeal. 13-18 years old is the secondary target audience as fizzy drinks tend to appeal to teenagers and this age group. Key message & purpose: There will be an emotional appeal for this product which is mainly aimed at the primary target audience. This is due to the nostalgic feel of the can and the product which will trigger their emotional response. The positive emotion that is linked to the nostalgic feeling, will create a positive feel and emotion towards the drink. For the younger target audience, there will be an emphasis on excitement in th...
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Describe an existing media media advertising campaign

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First campaign  Share a coke Aims and objectives The share a coke campaign involved coke changing the original, traditional wrapper of the coke bottle to say "share a coke with.." and then a popular name. The purpose of this campaign was to create a more personal relationship with the consumer and to inspire people to share happy moments. The main objective of the campaign was to increase the consumption of coke over the summer period. Another objective was to get people talking about coke again, and to get people excited about it. The campaign needed to make consumers see coke in a different way, not only just consume the product, but also to love the brand. The advert is aimed at both males and females who are wanting to spend time with each other. Target audience  The aim for "Share a coke"was to try and make a way for teenagers to connect and engage with millennials. I would not say there is a specific target audience for the share a coke campaign, it was just a...
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Location: Heard Island and McDonald Islands
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