Units 3 & 21 Digital Media

 Codes and conventions are used to build the media we see around us. The codes we see and use normally tend to have a meaning or a connotation to the audience. The meanings that are the result of codes and conventions are normally determined by the audiences interpretation of it, but there are normally universal meanings for the codes and conventions. The video advert codes and conventions: The first convention that we used was a range of camera shots. We used these shots too: one set the scene so  the audience is aware of what is going on, and two to create a specific mood, so that the consumer could embrace the mood. We used an over the shoulder shot in this scene which shows the main actor scrolling through their phone. The scrolling on the phone creates tension for the consumers as they are unsure of what is going to happen next. We then used an establishing shot that is zoomed out, so that the consumer can see the surroundings and understand what is happening in the locat...

For all of the adverts there is a high level of consistency across all aspects. This ranges from colours on the advertisements, to added elements to support the overall product. This shows a creates a sense of professionalism, which therefore creates trust between the audience and the brand. This is key as trust is key to get sales. Once the connection has been made with the audience, the brand connection then relies on the quality of the product. Social Media advert: This advert is designed to catch the attention of users on social media by using bright colours which are standing out, and large bold colourful text, which users will stop scrolling to look at. There is consistency throughout all of the advertisements used as they all use the same retro elements and the same slogan which shows professionalism and creates a trust with possible consumers. Billboard: There is consistency throughout the social media advert and the billboard. We can see this as the same colour scheme and font...