Learning Outcome 2 (U20) : Be able to plan a cross media advertising campaign to a client brief (P2, P3, M2, D1)
Aims and objectives The aim of the advertising campaign is to advertise the latest drink from Carter soft drinks. The new drink is called PhizzWizzard. the drinks brand will raise awareness which will lead to more sales of the drink. The adverts will cover and emphasise the strawberry lace flavour of the drink. Target audience 30 years old is the primary target audience. The nostalgic theme and feel to the can is a large part of the appeal. 13-18 years old is the secondary target audience as fizzy drinks tend to appeal to teenagers and this age group. Key message & purpose: There will be an emotional appeal for this product which is mainly aimed at the primary target audience. This is due to the nostalgic feel of the can and the product which will trigger their emotional response. The positive emotion that is linked to the nostalgic feeling, will create a positive feel and emotion towards the drink. For the younger target audience, there will be an emphasis on excitement in th...