Create a proposal and pitch for a media product (U3: P1. P2, M1, U21: P2)

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Purpose

The primary purpose of the magazine is to inform people about the local Pop music artists and pop music in general in Hertfordshire. This is important as the more people know about local music artists, the more popular they will get. This can help them as an artist to grow their music career. as well as this it can inform younger people learn about the upcoming local artists. The tertiary purpose of the magazine is to entertain the readers. This will be completed by having lots of fun/ interesting content about pop music in the magazine. This magazine is meant to be interesting and let people read about there favorite artists and have fun doing so.

Having a magazine about pop music and pop music artists in Hertfordshire can help the artist get exposure and can make a lot of people start to enjoy their music. The magazine can also help Pop grow as a genre in Hertfordshire.

Competition

There are two main competitors for my magazine. They are Hertfordshire life and billboard. Hertfordshire life is a very big magazine in Hertfordshire and is very popular. This could be a problem as people may not want to get a new Hertfordshire based magazine and stick to the original one they have always had. Billboard magazine could also be a problem as they do very similar ideas to my magazine but not just based in Hertfordshire.

Hertfordshire life is a competitor because of its wide spread around Hertfordshire as a county, as well as this its arguably the most popular magazine in Hertfordshire. life magazine covers what is going on in Hertfordshire and what events are occurring. I don't believe that this magazine appeals to everyone. with   music being a very popular topic I believe that my magazine will appeal to a much larger audience. Hertfordshire life visual is a very attractive magazine with its colorful front covers, bold titles and scenic imagery. This all helps attract readers and encourages them to purchase the magazine. Hertfordshire life is a very large magazine, usually up to 150 pages. I think that 150 pages is too long for a magazine therefor I would make my magazine about 35-40 pages long, which will appeal more to younger audiences, as they will be more willing to read it. Hertfordshire life is £4.99 which I think is a fair price due to its large amount of content.

Billboard magazine is another competitor for my magazine. This is because billboard magazine focuses on looking at topics and subjects that are very similar to my magazine. Billboard magazines always has a famous artist featured on its front cover to grab readers attention and to intrigue the reader. My magazine will also feature an artist on the front cover that is from Hertfordshire and that is famous within the local area of Hertfordshire. Billboard is a very exclusive magazine as they only make 15,000 to 20,000 copies of each magazine, making it very hard to get a copy. Billboard is priced at £9.99 which I think is way to much for a magazine, however I understand the high price due to it exclusiveness and high demand.

After doing research about my competitors I will make my magazine I will make my magazine 35-40 pages long so that my magazine will fit more for my target audience. I will price my magazine at £4.50 which means the magazine is not that expensive and is fair priced.




Front cover and double page spread 


Title of my magazine and font

The title of my magazine is POP Monthly

The font I have chosen is League Spartan. I have chosen this font because its a bold eye catching font and will stand out on the front cover. The text will have a black outline and will be filled with white. This will contrast well with the blue and grey background. I think this is an appropriate color for my title as it will stand out on the front cover.






I have chosen this title because I feel it is informative of what is going to be in the magazine. The word POP shows that the magazine is going to be about pop music. The word monthly implies that its going to be a monthly magazine. The title over all gives a clear understanding of what the magazine will be about and how frequent it will be.

Form and genre

The magazine will be a music based magazine, and will have lots of information on pop music in Hertfordshire. However there is also a sense of lifestyle as there will be information and interviews with pop artists from Hertfordshire. Fans may want to mirror their favorite pop stars. lifestyle. It will have 40 pages in the magazine and will be issued every month. 

Front cover and double page spread









Content

In the magazine I will have many topics included. These will include Q and As with different artists, interviews with different artists, information about the different artists and many more. I will have a page on information about the chosen artist for the month that fans will want to know.

There will also be a section where fans can send in questions to ask to the next artist on the magazine. I will also include a giveaway section where fans can enter and have a chance to win prizes. I think this is a good way for fans to interact and have chance to win something back.

Each month a new artist will be chosen for the magazine to be written about. this will keep the magazine from not getting repetitive and can attract new fans each month.

The color scheme of the magazine will be blue and grey. I have chosen this colour as I feel like it is very attractive but also calming at the same time. the blue and the grey may not be considered a colour linked to pop music however I think its still a suitable colour to be used. I think this becuase blue and grey contrast well so it will stand out on the front cover, I will use a light blue colour so it will be loud and attractive.





Target audience 



The primary target audience for this magazine is 14-22 years old, men and women. This is because I believe that this age group tend to like to listen to a lot of pop music. It is quite a wide range of ages but because pop is a very popular genre I feel it is fine to have a larger target audience. The magazine can help expand the target audiences knowledge on pop music.







The secondary target audience for this magazine is 30-40 year old men and women. This is because pop is such a popular genre of music that it has a vast age range of people that listen to it. Pop is also a very popular genre on radio stations and I think that lot of this age group will listen to pop while driving. 





Resources and Personnel














Distribution and marketing

Marketing:

Social media account:

By having a social media account for the newspaper it can raise awareness for the newspaper and can promote it. This can be done by posting pictures and relevant content on and about the magazine on the account, By using relevant captions and hashtags it can bring awareness for the magazine and the social media account. On the account updates for the magazine will be posted so you will always know when the new magazine will come out. the apps I will use will be Instagram and twitter as I feel these are the most popular apps used by my main target audience, and I feel they are used frequently throughout the day by my target audience. Daily stories will be posted to show what will be on the next issue of the magazine and promotional stories to gain awareness and readers.

Posters:

Posters will be put up round Hertfordshire so that it can inform people about the magazine and when its coming out. This will help a lot of people know that the magazine is coming out as lots of people will walk past the posters. By putting posters in relevant places where my target audience will go to, for example: bus stops. train stations, shop windows, etc. This will gain awareness for my magazine as many people will walk past and read the posters.

Website:

A website will be very helpful as most people use the internet, so a website will be a good way to get people to find out about the newspaper. By having a website it just gives the website more exposure in general. 

Distribution:

Local supermarkets:

We will give the local supermarkets a small amount of copies to sell at the beginning, then while we are growing in popularity, once a stable growth of the magazine has happened we will start to sell more magazines to the supermarkets. I will use local supermarkets as a distribution method as my target audience will be out in supermarkets daily, so by seeing a physical copy they may go pick up and buy one.

Subscriptions:

We will offer an annual subscription for £40. You will receive 12 copies over the year once a month. If you were to buy the magazines individually it would cost £4.50 a paper so by purchasing the subscription it will save you 14 pounds.

Online copies:

One other way I will use to distribute my magazine is by having online copies. this will be very useful for my target audience as they tend to spend a lot of time online, therefore they can read my magazine on the go on their devices. I think its important to have an online copy as it can reach my target audience easier, and some people may prefer to have an online copy and not a physical copy.

Conclusion

Overall I think the magazine will be a success because there is a gap in the market for a music magazine in Hertfordshire. I think that because there is not a music magazine in Hertfordshire, this will be a very popular magazine. As well as that there will be some famous artists in the magazine which will draw attention to the magazine as a whole and bring new readers. 


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