Learning Outcome 1 (U21): Be able to generate ideas for an original media product based on a client brief (P1,M1)

-


From the client brief I can infer that the client requires me to make a front cover and double page spread for a Hertfordshire based music magazine. The client wants the magazine to spread awareness of the Hertfordshire music scene.


Idea 1

Music festivals in Hertfordshire





One idea I have for my magazine is music festivals and events in Hertfordshire. This idea could be very informative for music lovers in Hertfordshire and for people that want to go to festivals that are local to them.

I would choose multiple music festivals and events in Hertfordshire so that people could see many different options of what festivals there are to go to. I think by choosing multiple festivals it will show a range of venues and genres of music so it will appeal to a wider audience. The price of this magazine will be £4.99 and will be released monthly. The target audience for this magazine will be 16-25 years old. I have chosen this age group as this is the main age that people go to festivals. Also a lot of festivals have a minimum age of 16 so by having local festivals it means it is more accessible for the younger people going. My tertiary target audience would be 35-45 years old. This is because a lot of people this age go to festivals and enjoy going to festivals. A lot of people this age go in large groups, so having 35-45 years old as a tertiary target age group as large groups will mean a lot of ticket sales for the companies organizing the festivals. The contents of my double page spread will include information about upcoming festivals in Hertfordshire and reviews on the festivals by people who have recently been there. I will also include questions and answers by people who have recently been to the festivals.

I would call this magazine Festival insight. I have chosen this title because when first seeing the magazine, form the title they can infer it will be in insight to festivals. The main color of my magazine will be grey and blue. These two colors are quite calm which is appealing to many audiences, and doesn't just target one audience to pick up or download the magazine.

Strengths and weaknesses 

The strength of doing a magazine on local music festivals is that there will be many people in the area who will want to know what festivals are coming up and where and when they are. This will attract many people in the local area to purchase this magazine as it will be very informative for readers. Another strength of this magazine is that there is many music festivals in Hertfordshire. This is very good because it means there will be lots of content for them magazine when it comes out each month. This means for the people reading there will be lots of new different next content.  

A weaknesses of this idea is that festivals tend to be seasonal. This is a problem as most festivals are in the summer therefore meaning that during the other seasons there will not be as many festivals/ events to write about so there will not be as much in the magazine. Another weakness is that a lot of people that go to festivals are younger so they may not want to read a magazine about festivals when they could just find information about it on their mobile phones. Another very relevant weakness is that we are in a global pandemic, therefore not as many if not no festivals are happening. This means there will be nothing for the magazine to write about.

Idea 2


My second idea is pop music in Hertfordshire. This idea could attract many people to want to buy this magazine because pop is one of the in not the most popular music genre. By choosing this genre it could be very successful due to its popularity. 

In the magazine I would speak about general pop music in Hertfordshire in the magazine, but I would also talk about one specific artist each issue of the magazine. I think by choosing a new artist each month keeps the magazine fresh and interesting for readers. The price of this magazine would be £4.50 and would be released monthly. There will be 12 copies released as it will only run for a year. The target audience for this magazine will be 14-22 years old. I have chosen this as I feel a lot of young people enjoy pop music and would want to read about it in their spare time. The tertiary target audience for this magazine is 30-40 years old. I have chosen this age group because pop music is a very popular genre and many people listen to it so I think having an older age group as the tertiary target audience is appropriate. The contents of the double page spread will be information on the artist that has been chosen for the month and a q and a with the chosen artist.

I would call the magazine POP Monthly. I have chosen this name because it clearly shows that the magazine is about pop and is also a monthly magazine. The main colour of the magazine will be white and blue. I have chosen these colours as they are very neutral colours.

Strengths and weaknesses 

A strength of doing a magazine on pop music in Hertfordshire is that pop music is very popular meaning that this magazine could get a lot of sales due to the popularity of the genre. Another strength of this magazine is that there is lots of famous music artits from Hertfordshire so a lot of their fans would want to buy and read the magazine. By having music artist in each copy of the magazine it could attract lots of people to buy copies as they want to find out about the artist and or buy the copy of their favourite artist.

A weakness of doing a magazine on pop music in Hertfordshire is that there is not loads of artist to write about, hence why only 12 copies are being made. This may be bad for sales as people may only want to commit to buying  a series of magazines which last longer than a year. Another weakness is that there is a lot of information about pop and music artist online so people may just look up information on their mobile phones.

Idea 3



My third idea is music artists from Hertfordshire. This idea could attract lots of people many people to want to buy this magazine because people can purchase there favourite local singers magazine.

In this magazine I would choose a specific artist from Hertfordshire and write about them in the magazine. This would include interviews with the artist, information about the artist on their childhood where they grew up in Hertfordshire, their musical career and on their songs and albums. The price of the magazine will be £3.50 and will be realised monthly. The target audience for this magazine is 13-20. I have chosen this age group as a lot of the famous musicians from Hertfordshire have a younger based audience so I think by having a younger target audience it will attract more sales through them. The tertiary target audience is ages 35-45. I have chosen this age group because there are also some older artists that released songs when this age group were children/ teenagers so they may want to get a magazine on artists they liked when they were younger. The contents of the double page spread will be information on the musicians most recent songs/ albums.

I would call this magazine HA Magazine ( Hertfordshire Artists Magazine). I have chosen this name as I think it fits the content of what will be in the magazine well. The main colours of the magazine will be black and red. I have chosen these colours to draw the buyer to see the bold colours to catch their attention.

Strengths and weaknesses

The strength of this magazine is that it could get lots of popularity from the individual fans of each musician. This is a big positive because if they buy their favourite musicians copy and like it they will come back and buy the copies of the next musicians. Another strength of this magazine is that the reader will find lots of information on the musician that magazine is on about. If someone is trying to find out information for this artist, for example for a project, this magazine would be great as it will have lots of information on the chosen artist. 

A weakness of this magazine Is that there is only a limited amount of musicians from Hertfordshire meaning only limited magazines would be made, because of the lack of musicians from the area. Another weakness is that it will be quite hard to write one magazine on just one artist. There may nor be enough information or content to fill a whole magazine with. This means the magazine may be quite small. Another weakness is that the artist the magazine is on for the month may not be very popular so they may not sell many copies of that one magazine, so it wouldn't be worth making the magazine.

Conclusion

I have chosen too use my second idea about pop music in Hertfordshire. I think this is the best idea as pop is the most popular genre of music, so by doing the magazine on pop I think it will be the most popular and sell the most. Also this idea includes an interview of a musician in every copy so it almost binds two of my ideas together.  Pop is also a very positive based music, there is no stigma around pop music like some other genres of music so that is why I think pop music is the best to do a magazine on.

I think doing a magazine on music festivals didn't give me enough options as it may not have a good amount of content each month due to lack of knowledge of what festivals were coming up and if any where coming up. I also felt the same about doing a magazine on just music artists as there just wouldn't be enough content to write a whole magazine about.














Location: RQ7M+CX Villa de Yotala, Bolivia

Comments

Post a Comment

Popular posts from this blog

Learning Outcome 2 (U20) : Be able to plan a cross media advertising campaign to a client brief (P2, P3, M2, D1)

-
Image
 Aims and objectives The aim of the advertising campaign is to advertise the latest drink from Carter soft drinks. The new drink is called PhizzWizzard. the drinks brand will raise awareness which will lead to more sales of the drink. The adverts will cover and emphasise the strawberry lace flavour of the drink. Target audience 30 years old is the primary target audience. The nostalgic theme and feel to the can is a large part of the appeal. 13-18 years old is the secondary target audience as fizzy drinks tend to appeal to teenagers and this age group. Key message & purpose: There will be an emotional appeal for this product which is mainly aimed at the primary target audience. This is due to the nostalgic feel of the can and the product which will trigger their emotional response. The positive emotion that is linked to the nostalgic feeling, will create a positive feel and emotion towards the drink. For the younger target audience, there will be an emphasis on excitement in th...
Read more

Task 6

-
Image
 Gant chart Mood Board  Fonts  Color scheme Front cover Double Page Spread Talent Consent Form Location release form  Risk assessment Contingency plan  Location Recce form Legal Issues I could Face: A legal issue I could face is the data protection act, to respect this act I will do the following rules on www.gov.uk: . Tell this person how the data will be used . Let this person have access to the data at any point . Update any data if necessary  . Allow data to be erased (after a 1 year period) .Let this person stop giving us data or get rid of their data entirely An issue someone may have is on how I would be using their data. This data will not be shared with 3rd parties regardless of who they are as this goes against the law and or ethics as a company. The data will be safely stored on a data storage software, with the software itself having a no logs policy. This is a data storage software that cant keep track of the data that is stored within their so...
Read more

Task 4:(U21):Be able to pitch ideas on a proposed media product and respond to questions (P4, M3, D1)

-
Image
Pop monthly  Questions and feedback Where are you going to be selling your magazine? So well give them to local newsagents and to local supermarkets, the first magazine we will send them a small amount of copies to see how well they sell in each store, so we can find which stores need the most and what stores need the least amount of copies to sell each time. Do you think there is other places where a music magazine will sell well, perhaps somewhere music is played? There's lots of music shops in Hertfordshire like hmv which I think would be a good place to sell the magazine as it will attract people who listen to music when the go in there.  How are you going to market your magazine? So there will be a social media account which will post stories and posts on when and where the magazines are going to be sold. there will be posters round Hertfordshire like bus stops and places where a lot ofd people go so they can see a magazine is going to come out. With the social me...
Read more