Units 3 & 21 Digital Media

 Aims and objectives The aim of the advertising campaign is to advertise the latest drink from Carter soft drinks. The new drink is called PhizzWizzard. the drinks brand will raise awareness which will lead to more sales of the drink. The adverts will cover and emphasise the strawberry lace flavour of the drink. Target audience 30 years old is the primary target audience. The nostalgic theme and feel to the can is a large part of the appeal. 13-18 years old is the secondary target audience as fizzy drinks tend to appeal to teenagers and this age group. Key message & purpose: There will be an emotional appeal for this product which is mainly aimed at the primary target audience. This is due to the nostalgic feel of the can and the product which will trigger their emotional response. The positive emotion that is linked to the nostalgic feeling, will create a positive feel and emotion towards the drink. For the younger target audience, there will be an emphasis on excitement in th...

First campaign  Share a coke Aims and objectives The share a coke campaign involved coke changing the original, traditional wrapper of the coke bottle to say "share a coke with.." and then a popular name. The purpose of this campaign was to create a more personal relationship with the consumer and to inspire people to share happy moments. The main objective of the campaign was to increase the consumption of coke over the summer period. Another objective was to get people talking about coke again, and to get people excited about it. The campaign needed to make consumers see coke in a different way, not only just consume the product, but also to love the brand. The advert is aimed at both males and females who are wanting to spend time with each other. Target audience  The aim for "Share a coke"was to try and make a way for teenagers to connect and engage with millennials. I would not say there is a specific target audience for the share a coke campaign, it was just a...

  How does the exported media product meet the client brief? The products I have exported meet the client brief that I was given. This is because they both represent the music scene which is developing in Hertfordshire. I have done this by choosing pop music which is the biggest music genre in Hertfordshire. I used pop as the main theme for my magazine because of this. The brief stated that an online and print based magazine on the vibrant music scene was required. I have done this by focusing on an artist which grew up in Hertfordshire and loves the place they are from. One of the main requirements of the magazine is to appeal to younger audiences. This can be shown by wanting an online and print based version of the magazine. Because the magazine was wanted online this made me believe they wanted a younger target audience because of the fact that the younger generation are always online. I think I have met this part of the client brief as I used a younger musician that my target ...